Nigerian Cable Market Growth Capable of Surpassing Current N200bn Value - Ezeobi

25 August 2024

...bemoans activities of substandard cables Importers

Chairman of Zobis Electrical Wires and Cables, Onitsha, Anambra state, Engr John Ezeobi, has decried what he termed as nefarious activities of importers of substandard wires and cables into the Nigerian market.

He lamented that such nefarious activities has been undermining the efforts of genuine local manufacturers of the products in the country.

Speaking to newsmen in Onitsha, Ezeobi, said the annual market value of cables and wires sold in open markets in Nigeria amounts to over N200 billion.

He said when considered against the backdrop of such other sectors like oil and gas, power and real estate who source their cable and wire needs directly from manufacturers, the market's overall value significantly exceeds the N200b estimate.

Ezeobi pointed out that the potentials of the industry remains huge because as the country's population increases, so does the demand for housing, infrastructure, and industrial cables and wires also increase.

He lamented that the importers of substandard cables and wires capitalise on the gap in the industry which has created demands for affordable alternative even as they failed to meet up with the standard.

Consequently, he said, these unscrupulous importers have amassed billions of naira in profit even when they undermined the efforts of genuine Nigerian manufacturers.

"These substandard cables and wires, Ezeobi said, posed significant risk because of the poor quality".

*But inspite of these challenges, the industrialist said they have continued to trudge on through strategic massive expansion and collaboration with the Nigerian government, expressing optimism that they would harness full potential of the domestic market".

"The prospects within the industry are vast, and if effectively tapped, they could have a transformative impact on the national economy" said Ezeobi.

The ongoing demand for housing, he said, created a huge market for electrical cables and wires as every new structure requires these aspect of housing components.

He said: "As the real estate market expands, the electrical cable and wire industry stands to benefit significantly, further fueling Nigeria's economic growth".

In the same vein, he said, realization of the full potential of the industry would help in employment generation, assuring that with proper support and investment, companies like Zobis could expand their operations to meet both domestic and international demands.

The chairman said this expansion would create need for factory workers, administrative staff, sales and marketing team and extensive network of distributors within and outside the country.

Ezeobi called on the Nigerian Government to prioritize the empowerment of electrical cable and wire industry in the country through supportive policies, infrastructure development and access to financing so as to realize the potentials of the Industry as well as dominate the African market and compete on global scale.

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