Nigeria: Scolari Speaks About Videography Journey, Creative Process

25 August 2024

It is a dawn of a new era for Scolari, a talented videographer, as he opens up about his journey, inspiration, and creative process.

Scolari, whose real name is Ayinde Saliu, has always been fascinated by the power of visuals to convey emotions and narratives.

Growing up in a family that values creativity, he was exposed to movies, documentaries, and photography from a young age, which sparked his interest in videography.

With a passion for storytelling and capturing human experiences, Scolari pursued his dream, despite initial skepticism.

He credits his family and friends for their support, providing access to resources and funding.

His approach to videography is centered around balancing technical skills with creativity.

He believes in regularly practicing with equipment and software to become more intuitive and efficient in handling technical challenges, freeing up mental space for creativity.

Scolari's passion for videography was ignited during his high school days, where he was tasked with creating a short film for a media studies class.

This project sparked a deep interest in storytelling through video, leading him to pursue videography as a career.

As a videographer, Scolari believes in the importance of balancing technical skills with creativity.

He notes, "Regular practice with my equipment and software helps me become more intuitive and efficient in handling technical challenges, freeing up mental space for creativity."

This approach has enabled him to deliver high-quality videos that capture the essence of his clients' stories.

He enjoys working on documentaries and commercials, where he can clearly outline the main message or theme of the story.

Scolari's philosophy is to tailor his approach to the interests and preferences of his target audience, ensuring they connect with the story he's telling.

When collaborating with clients, Scolari establishes clear expectations regarding project scope, deadlines, and budget. He prefers using Adobe Premiere Pro, as it's the best for him at the moment.

Scolari's creative energy comes from watching a wide range of films, documentaries, and TV shows.

He analysed different storytelling techniques and cinematographic styles to inspire fresh approaches to his projects.

When asked about his dream project, Scolari's eyes light up as he shares, "I would love to film a documentary for Lionel Messi, obviously the greatest footballer in the history of football."

This ambition reflects his desire to tell inspiring stories that captivate audiences and leave a lasting impact.

Through his work, Scolari he said he aimed to continue pushing the boundaries of videography and exploring new ways to convey emotions and narratives.

He believes videography can impact social change or influence public opinion by bringing attention to important issues and making them more relatable and urgent to viewers.

Scolari's advice to aspiring videographers is to be consistent and stay adaptable in the ever-evolving industry.

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