Messan Oluwaloseyi Rosefield, affectionately known as MOR, has said that a desire to create something impactful and leave an enviable legacy has been his propelling dynamite as a change agent.
With a diverse background spanning entertainment, fashion, real estate, and merchandising, MOR has developed a unique ability to navigate multiple industries and stay ahead of the curve.
"My entrepreneurial journey began in the music industry, where I successfully managed talented artists and honed my skills in creative talent development. However, my thirst for innovation and growth led me to explore new horizons, including the world of farming," he said.
According to him, this unconventional pivot proved to be a resounding success, with MOR generating over N100m in annual revenue and solidifying his reputation as a savvy business leader.
"Today, I lead GTS Records and MOR Global Enterprise Limited, among other ventures, and have established myself as a respected angel investor in innovative real sector and tech startups. My investment portfolio is a testament to my commitment to empowering individuals, communities, and industries, and my ability to identify and nurture game-changing ideas.
"My vision is rooted in the belief that value creation and transformation have the power to improve lives and drive growth. Through my work, I aim to leave a lasting impact, inspiring a new generation of entrepreneurs, creatives, and innovators to join me in shaping the future," he added.
Explaining his driving force as a visionary entrepreneur, MOR said, "My driving force has always been the desire to create something impactful, something that leaves a lasting legacy. I am inspired by the endless possibilities of innovation and the opportunity to transform ideas into reality. My inspiration comes from my passion for solving problems and contributing to the growth of communities. Seeing the potential for positive change in every venture I undertake motivates me to push boundaries and strive for excellence."
In addition, Messan described how he navigates through the multifaceted engagement in the face of a turbulent economic period.
"Navigating the challenges of doing business across various sectors requires resilience, adaptability, and a deep understanding of the market. I've learned to embrace the complexities and turn them into opportunities. This involves building strong networks, leveraging technology, and staying informed about regulatory changes. "Additionally, I prioritize flexibility and innovation, allowing my businesses to pivot when necessary. By maintaining a strong focus on quality and customer satisfaction, I ensure that each venture remains competitive and sustainable, even in a challenging business environment."
"GTS Records stands for "Get the Sound." Our label is dedicated to capturing the essence of diverse musical expressions. While our artists are not confined to a single genre, we are particularly focused on taking Afrobeat--which has recently gained significant global traction--to a whole new level. We're committed to promoting authentic sounds that resonate with audiences worldwide, and our artists are prepared to bring a fresh approach to the Afrobeat genre and beyond."
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MOR has also made impressive impacts on the agro-industry value chain with his aggressive and viable pursuit of adding value to that sector. "I began as a real-time farmer, directly involved in the cultivation and management of crops.
Over time, I expanded my role to include financing small farmholders and aggregating their produce, which allows me to support local farmers and ensure a consistent supply of high-quality crops. Currently, we produce maize, cassava, and vegetables, all grown with a focus on sustainability and meeting market demands," he concludes.
