Technological innovation firm, Hisense, has announced a strategic partnership with Real Madrid, one of the world's most iconic football clubs, to significantly enhance the fan experience in Nigeria.
This collaboration is set to launch a limited-edition co-branded 100-inch TV, specifically designed to elevate the home viewing experience.
This innovative product aims to bring the excitement of Real Madrid matches directly into the living rooms of Nigerian fans, offering a new level of engagement.
The partnership between Hisense and Real Madrid is poised to deepen the connection between the two brands and their extensive Nigerian fanbase, marking a significant milestone for both organizations. The collaboration will cover all Real Madrid's men's and women's first division teams across various championships, including the prestigious UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia.
The partners stated, "Nigerian fans can now look forward to a more immersive and engaging connection with the club they love. Real Madrid is globally renowned for its success on the field and its passionate supporters, millions of whom reside in Nigeria. With a squad featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history that includes legends like Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club continues to captivate fans around the world."
As part of this collaboration, Hisense and Real Madrid are committed to creating unforgettable moments for Nigerian fans. The launch of the limited-edition co-branded 100-inch TV is a key element of this commitment, designed to bring the thrilling atmosphere of Real Madrid matches into the homes of fans. This product is expected to redefine home viewing, offering fans an unprecedented level of engagement.
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Beyond the 100-inch TV, the partnership will introduce a series of initiatives aimed at enhancing fan engagement. By leveraging Real Madrid's global appeal and Hisense's technological expertise, these initiatives will offer Nigerian fans unique insights into the sport and its broader cultural context, enriching their overall experience.
"This partnership represents a powerful synergy between two brands that share a vision of excellence. By combining Hisense's innovation and quality with Real Madrid's relentless pursuit of success, both brands aim to captivate audiences and drive growth in Nigeria," the partners emphasized.
Hisense has a proven track record of successful collaborations with major sporting events such as UEFA Euro and the FIFA World Cup. This partnership with Real Madrid further solidifies Hisense's commitment to connecting with communities and promoting a healthy, active lifestyle through sport.
For over 50 years, Hisense has been at the forefront of technological innovation, consistently enriching the lives of football fans worldwide. This new alliance with Real Madrid reinforces Hisense's mission and showcases a diverse range of products to fans across Nigeria. United by a commitment to pushing boundaries, Hisense and Real Madrid are set to deliver exceptional value and engagement to Nigerian fans over the next three years.
