The President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called on creative agencies in the country to ignite the flame of creativity and uphold the standards that make their work exceptional.

In his opening remark at the 2024 Lagos Advertising and Ideas Festival (LAIF) Award, Adisa said the competition has become a beacon for the creative talent that abounds in Nigeria, setting the stage for bold ideas and impactful storytelling.

"Let us continue to push boundaries, to innovate, to collaborate. Let us ensure that LAIF remains not just a festival but a movement--a movement that champions creativity, celebrates excellence, and inspires generations," he said.

He expressed gratitude to the board for the incredible work, pointing out that the award has grown to become a symbol of excellence and a platform that showcases the ingenuity and resilience of the advertising industry.

The award ceremony, held recently in Lagos, saw Insight Publicis took the lead on the medals table. The agency amassed 327 points, winning 7 Gold, 26 Silver, and 36 Bronze, which resulted in the agency being crowned 2024 Agency of the Year.

X3M Marketing Ideas Limited came second on the medals log, taking home 10 Gold, 10 Silver, and 8 Bronze, while Noah's Ark Communications Limited emerged third, winning 3 Gold, 10 Silver, and 15 Bronze.

In his welcome remarks, the Chairman, Lagos Advertising and Ideas Festival (LAIF) Management Board, Jay Chukwuemeka, congratulated all the participating agencies for the exceptional work of creativity done in the last year despite challenging times. He described this year's edition of the award as keenly competitive, stating that it broke the record for the highest number of entries in the award's 19-year history.

He stated that entries for this year's edition went through a strict and rigorous judging process, which eventually led to the emergence of winners in different categories.