Pisi Mobile, a technology solution provider for businesses, has changed its brand identity from Pisi Mobile to Pisi, in order to reflect its broader vision that stretches beyond service provisioning.

Speaking during the unveiling of its new brand identity in Lagos, its Chief Operating Officer (COO), Gabriel Ferrer Flegeau, explained that the new identity was not just about rebranding, but a declaration of intent.

"Our transition from Pisi Mobile to simply Pisi reflects our broader vision--a vision of being more than a service provider. Pisi is now an ecosystem for innovation where technology empowers African businesses to do more. This identity symbolises the union of innovation and simplicity, ensuring that businesses don't just compete but thrive," Flegeau said.

Giving details of the company's journey, Flegeau said it started with one clear mission to simplify connectivity and technology for African businesses. "It wasn't just about providing services, it was about solving real problems. We began as a Value-Added Services aggregator, partnering with Mobile Network Operators and service providers to create seamless solutions. But we didn't stop there. As businesses across telecoms, FMCG, fintech, and other sectors evolved, so did we.

We expanded into messaging solutions, advertising technology, telecom reseller products, and beyond. Each step forward was driven by the belief that businesses deserve more efficiency, more reach, and more opportunities to succeed," Flegeau further said.

According to him, with the new identity that is based on expanded vision, Pisi is here to meet the challenges of today and prepare businesses for the opportunities of tomorrow.