The Next Titan Nigeria, the country's premier entrepreneurial reality TV show, has kicked off with its 10th season.
This milestone edition, tagged "The Unconventional," promises to be an exciting and transformative experience for aspiring entrepreneurs across Nigeria.
At the official press conference and pre-show brunch in Lagos, Executive Producer, Mide Akinlaja stressed the show's commitment to nurturing young talent and fostering entrepreneurship.
"The Next Titan" has always been more than just entertainment--it is a platform that showcases how powerful an entrepreneurial idea can be in changing lives and driving socio-economic growth" he said
According to Akinlaja, the show has proven to be a launch pad for young, ambitious Nigerians, giving them the tools, mentorship, and funding needed to bring their business ideas to life over the years.
"Past winners have gone on to create jobs and inspire others, with many viewers sharing how the show shifted their mindset from seeking jobs to becoming job creators themselves"
This season, contestants will compete for a grand prize of N50 million, the largest in the show's history.
In addition to the main prize, viewers will have the chance to win N1 million weekly by participating in trivia challenges tied to the show.
The audition process for Season 10 will take place in four major cities--Abuja, Port Harcourt, Enugu, and Lagos--with an online option for those unable to attend in person.
After auditions, the top 50 contestants will head to a Boot Camp, where the final 20 will be selected to live together in the Titan House in Lagos. Over the course of 10 weeks, they will face a series of business challenges and weekly boardroom evictions, ultimately competing for the title of Nigeria's next big entrepreneurial success.
The call for entries officially opened at the event and will close on January 25, 2025, with auditions beginning in February.
Other pre-show activities include the Top 50 Boot Camp and the Premiere Gala, where the final 20 contestants will be revealed.