Golden Penny has rewarded over 10,000 Customers with over N4 billion during its 65th Anniversary.
The company which concluded its 65th Anniversary 'Buy & Win' National Consumer Promotion, after a three-month campaign delivered prizes describing it as a significant gesture of appreciation to consumers whose loyalty has sustained the brand for over six decades.
According to a statement by the company, thousands of entries were recorded during the campaign, with winners emerging from different parts of the country.
Keep up with the latest headlines on WhatsApp | LinkedIn
The statement stated that 12 brand-new cars were presented to winners in Ekiti, Kano, Lagos, Enugu, Cross River, Kogi, Taraba and Osun states.
Additionally, 11 consumers received complete kitchen makeovers, transforming their everyday living spaces into family-friendly areas in various communities.
Additionally, thousands of other participants won cash prizes, home appliances such as refrigerators, washing machines, smart televisions, and gas cookers, as well as assorted Golden Penny products, bringing tangible value directly into households nationwide.
To ensure ease of access and broad participation, the company activated over 300 redemption centres nationwide. Weekly live draws, streamed every Tuesday on Golden Penny's social media platforms, reinforced transparency and sustained public engagement throughout the duration of the promotion.
Speaking at the final raffle draw, marketing director of Golden Penny Foods Ltd, Kazeem Ilyas, said the promotion was designed to celebrate and reward consumer loyalty built over more than 60 years.
"As a company, we are honoured to use the 65th Anniversary Promo to reward our loyal consumers for their over six decades of support and patronage," Kazeem said. "This also marks the beginning of another journey of nurturing relationships with all our stakeholders, ensuring that we are proactive and strategic in delivering offerings that align with our consumers' nutritional needs. While the promo has come to an end, at Golden Penny Foods, we are returning to the drawing board to chart new and transformative ways to continue to feed and enrich the lives of our consumers every day."
Beyond the prizes, the campaign further strengthened Golden Penny's connection with Nigerian families, traders and everyday consumers whose trust has helped build the brand into a household name. The initiative reinforced the company's positioning not only as a provider of high-quality food products but also as a brand closely intertwined with daily life and community well-being.
Sign up for free AllAfrica Newsletters
Get the latest in African news delivered straight to your inbox
As one of Nigeria's leading food brands, Golden Penny Foods continues to affirm its commitment to accessible, affordable nutrition while maintaining strong engagement with its consumers nationwide.
The company's leadership advised both existing and intending customers that seek more information on Golden Penny Foods and its product range to visit the company's official website or follow the brand on its social media platforms, and further threw light to Golden Penny Foods thus; "Golden Penny Foods Ltd is a leading food company and provider of superior-quality African brands that inspire consumers every day.
