Monrovia — Top notch Liberian Economist, Mr. Samuel P. Jackson, has brought what stands out to be a more modern and innovation to the transport sector with the launch of Toni's Ride.
Toni's Ride was launched on Friday, February 27, 2026 at his Gaye Town residence, with the aim of expanding transport services across Monrovia and its environs.
Speaking at the launch, Mr. Jackson described the initiative as a selfless undertaking that offers job opportunities to Liberians and aims at improving mobility and economic opportunity for residents in and around Monrovia.
With the launch, Mr. Jackson disclosed that Toni's Ride will now be available across Monrovia, the Airport to provide affordable and reliable transportation services to underserved neighborhoods.
Keep up with the latest headlines on WhatsApp | LinkedIn
"Everything or anything that you see me doing here is not for myself - it's for others to benefit. Realistically, I don't need to do this to survive, but I feel that doing so will create an opportunity of job for someone somewhere. I am doing this to impact the lives of others," said Mr. Jackson.
"Doing this is more service-driven than profit. As I speak to you, my young wife and I will latest by April depart this country to go enjoy ourselves in the US. The question is, who enjoys the service, it's those that will be employed to run the different vehicles and administer them. As I said, my life has never been about myself alone; it's about others."
The Liberian economist and politician sees investment in the transport sector as a significant venture on grounds that transportation is just everything - more than movement as it promotes access to education, healthcare, and economic opportunity.
With the launch, he said Toni's Ride will now be visible across Monrovia and at the country's only international airport - the Roberts International Airport to provide a more efficient and reliable transport service to travelers.
The initiative was highly welcomed by Liberians, particularly community members and clergymen, who trooped at the Jackson's Compound in Lower Gaye Town to observe the occasion.
Depending on the outcome of the initial investment, Mr. Jackson vowed to bring more vehicles on board that will help to ease the transportation burden of Liberians and those living within the confines of Monrovia.
"As I said earlier, the business will be leaving with you to manage. And depending on how these cars are managed will move us to bring in more. So, this your own business and you hold it and take it as your own."
Sign up for free AllAfrica Newsletters
Get the latest in African news delivered straight to your inbox
