Nigeria: Facebook Targets Tiktok, YouTube Creators With $3,000 Monthly Pay

Facebook is targeting content creators on rival platforms with a new initiative offering up to $3,000 in monthly earnings, as it seeks to boost activity and attract established talent to its ecosystem.

The programme, dubbed: "Creator Fast Track," is designed to help creators with existing followings on platforms such as TikTok and YouTube grow their presence on Facebook without starting from scratch.

The company disclosed that it paid creators nearly $3 billion in 2025 through its monetisation programmes, representing a 35 per cent increase from the previous year and its highest annual payout to date.

Under the initiative, eligible creators will receive boosted reach on their Reels content alongside three months of guaranteed earnings.

Creators with at least 100,000 followers on other platforms can earn $1,000 monthly, while those with over one million followers may receive up to $3,000 per month.

Participants will also gain immediate access to Facebook's monetisation tools without meeting the platform's usual eligibility requirements, enabling them to continue earning after the programme ends.

Vice-president of Creator Product at Facebook, Yair Livne, said the initiative was introduced to address concerns about the difficulty of building an audience on the platform.

"We wanted to address creators' concerns that it would be a hard road to onboard onto Facebook and build a community from scratch," Livne said.

He added that while the guaranteed payments last for three months, Facebook will continue boosting creators' reach until they establish a stable audience.

Livne also noted that creators can repost existing content to qualify for the programme, rather than producing entirely new material.

Facebook further revealed that the number of creators earning more than $10,000 annually on the platform has increased by over 30 per cent year-on-year, with 60 per cent of payouts tied to Reels content, while the remainder comes from Stories, photos and text posts.

The company also introduced new performance metrics--including "qualified views," "earnings rate," and "non-qualified views"--to help creators better understand and optimise their earnings.

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