International Breweries Plc, a proud member of ABInBev, the world's largest brewer with over 500 brands, following its record-breaking launch of its newest super premium brand-Budweiser Royale in Lagos,has officially extended the super-premium expression of the Budweiser portfolio to consumers across Eastern Nigeria.
In a glamorous event held on April 16, 2026, in Asaba, the brand pulled out all the stops to introduce Budweiser Royale- a super-premium variant crafted for those who demand sophistication, smoothness, and a bold flavor profile.
Speaking at the launch, Managing Director of International Breweries Plc, Nick Kade expressed his excitement about the brand's reception in the East, "The East is a market that truly appreciates quality and success. With Budweiser Royale, we are bringing a product that matches the ambition and lifestyle of our consumers here. It is more than just a beer; it is a symbol of achievement and refinement."
Marketing Director of International Breweries Plc, Bamise Oyegbami, mentioned that central to the brand's identity is the "All Rise" campaign, a call to celebrate growth, progress, and self-confidence. He noted that the brand was developed with the modern Nigerian in mind.
