Driven to address growing threats of substandard wires, West African manufacturer, Cutix Plc has unveiled new fire-resistant product in the Nigerian cable market valued at over N200 billion annually.

Headquartered in Nnewi, Anambra State, the firm is reaffirming its commitment to reshaping local cable and wire manufacturing landscape through innovations that blend safety, infrastructure resilience, and industrial growth.

It stressed that its latest officially tagged Halogen-Free Flame Retardant (HFFR) insulation technology, is designed to prevent fire outbreaks in homes and offices.

"Unlike cables with inflammable additives and lead insulators, Cutix's HFFR insulator starves active flames of fuel, extinguishing them naturally within seconds and preventing fire spread beyond 250 millimetres", the firm informed.

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Speaking on the new addition, Acting Chief Executive Officer of the company, Uche Igbokwe said it was designed out of the firm's dedication to maintaining global manufacturing standards.

"Cutix Plc is a legacy company built on unyielding integrity. Every product leaving our assembly floor surpasses rigorous international standards. Real quality does not compromise, and we refuse to lower our engineering benchmarks or pricing for world-class standards. Our mission is to secure Nigerian homes, and that security starts with our refusal to cut corners," she said.

Igbokwe added that the company's retail policy was designed to protect customers and partners from market inefficiencies.