Nivea Faces Backlash Over Skin-Lightening Cream Advert
A Nivea advert that features a black woman using the company's product with the tagline 'visibly lightens' has been branded "racist". The beauty brand is advertising its new Natural Fairness moisturizer to women living in Nigeria, Ghana, Cameroon and Senegal.
Guardian, 25 October 2017
Skin care brand, 'Nivea,' landed in hot water because of an advert promoting a body lotion that gives users 'visibly lighter skin.' Read more »
This is Africa, 20 October 2017
Nivea's TV and billboard adverts for their 'natural fairness' moisturiser has caused outrage for pushing the white wash agenda in a market struggling to ban skin bleaching… Read more »
Nivea faces backlash for racist ad for 'lighter skin'