Rwanda Defends Arsenal Tourism Deal
Critics are questioning why Rwanda, a donor-dependent country and one still grappling with high levels of poverty, would spend a huge sum of money amounting to about U.S.$40 million to sponsor Arsenal in a deal that will see the English Premier League football team promoting the country's tourism sector. The UK government has apparently given £62 million in foreign aid to Rwanda each year - "only for half the money to be used by President Paul Kagame, an ardent Arsenal fan, to sponsor his favourite club".
Rwanda is to become the official tourism partner of Arsenal and the Premier League football club’s first ever shirt sleeve partner.
Monitor, 29 May 2018
The Republic of Rwanda has signed a shirt deal with the (of late) English Premiership League side, Arsenal FC, which came 6th in the EPL and was 37 points behind eventual winners,… Read more »
New Times, 24 May 2018
On Wednesday, Rwanda Development Board (RDB) and the London-based soccer team, Arsenal Football Club, announced an unprecedented deal that Rwanda would become the official tourism… Read more »
The three-year partnership will see the new "Visit Rwanda" logo feature on the left sleeve of all the top-flight English Premier League football club jerseys from the new season ... Read more »