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African Development Bank (Abidjan)

AIF Champions Sports As Key African Economic Growth Sector

Sports will take center stage at the 2023 Africa Investment Forum Market Days from 8-10 November in Marrakech, Morocco. Since its inaugural event in 2018, Africa's premier investment platform has long showcased the vast potential of sports as a business on the continent. Today, the global sports industry, worth $512 billion in 2023, is projected to grow to $624 billion in 2027, according to the Sports Global Market Report 2023 published by the Business Research Company

BK Arena (formerly known as Kigali Arena until 2022) is the biggest indoor arena in East Africa. On May 24, 2022, the arena's name was changed to the BK Arena after a six-year sponsorship deal worth $8 million with Bank of Kigali. It hosts sports competitions as well as cultural events.

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