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Is a Smoke-Free Future On The Horizon?

In 2021, during their virtual Investor Day commemorations, Philip Morris International (PMI) announced an ambitious target to accelerate their vision toward a smoke-free future by ensuring that smoke-free products account for more than 50 percent of the company's total net revenues by the year 2025.

This mark was an upward revision of their 2019 integrated report target, where PMI had initially earmarked between 38 and 50 percent of their revenue to come from smoke-free products by 2025. This will see a majority of smokers taking up alternative nicotine products that are less harmful.

More on PMI Science

PMI

Tommaso Di Giovanni, Vice President International Communications · Philip Morris International (left) and PMI’s CEO, Jacek Olczak (right)

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