Countries Display Their Wares at Olympics
- Author:
- AlJazeeraEnglish
- Publisher:
- AlJazeeraEnglish
- Publication Date:
- 7 August 2012
- Tags:
- Olympics, Africa
The Olympic Games provide an excellent marketing opportunity for brands looking to build exposure targeted at an international audience.
The coveted promotional activity also provides a chance for countries to market themselves at London 2012.
Hospitality houses are being used to showcase international cuisines and cultures.
Al Jazeera's Rory Challands reports from London.
