South Africa: Will Archetypal Branding Determine the Leadership Battle at Mangaung?

Polity SA
Polity SA
Publication Date:
4 December 2012
Governance, South Africa

With just under three weeks to go to the opening of the 53rd Elective Conference of the ANC held in Mangaung, the time has come to evaluate the brand equity of the candidates, both those in the running and the ones waiting in the wings.