Ross Haddow, Brand Manager - PR and Digital, Guinness Africa talks about: how the idea for the competition came about; how the competition works; funding the shortlisted candidates; and when the results will be announced. According to Harriet Beaumont at Mofilm, who are handling the competition for Guinness:" It wants filmmakers who are based in Africa or of African origin to create a short film that portrays how Africa is Made of More. This is a contest based opportunity and we offering both financial support filmmakers who wish to enter a film as well as providing constant feedback and mentoring. This truly is a great platform for an African filmmaker to be noticed by the advertising world globally and to be celebrated". More information about the contest and MOFILM can be found here: http://www.mofilm.com/madeofmore