Why International Makeup Brands Are Investing in Africa

Publisher:
Smart Monkey TV
Publication Date:
23 October 2013
Tags:
Africa, Women and Gender, Economy, Business and Finance

Global beauty ambassador Eryca Freemantle (ErycaFreemantle.com) talks about: how the international make-up brands are investing in Africa; why women of color spend more on beauty products than their white counterparts; the kinds of beauty products the international brands have for women of colour; local beauty brands in Nigeria; and the massive interest from Nigeria in a competition for hairdressers and make-up artists.

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