African Agriculture has a Branding Problem: Here's How to Fix it

African agriculture has to carry that appeal that youth are looking for: A profitable, lucrative business that uses technology and leverages all their skills, as well as an enterprise that uses social media, smart phones, big data and everything in between, writes Esther Ngumbi and Mwaura Nganga for the Aspen New Voices Fellowship.

Agnes Nyinawumuntu, a former housemaid is today a model coffee farmer in Rukara, Kayonza District.

(File photo).

A farmer inspects his tomatoes in his greenhouse on his farm in Mathakwa-ini in Tetu, Nyeri.


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