Chivita|Hollandia (CHI Limited) has rewarded its long-standing distributors at the recently held 2024 Distributor Conference.

The company disclosed in a statement that the event with the theme: "Break Boundaries Exceed Expectations" served as a platform to recognise and reward the exceptional contribution of the distributors and wholesalers who play a critical role in Chivita|Hollandia (CHI Limited) success and business goals for the year.

Managing director, Chivita|Hollandia (CHI Limited), Eelco Weber, stated that the company's success story is incomplete without the strong partnerships it has built with trade partners. "Today, we celebrate not only the achievements but the collaborative spirit that has made our growth possible," he said.

Also, the chief commercial officer, Chivita|Hollandia (CHI Limited), Bola Arotiowa, in his statement revealed that the event which was the first of its kind will continue to be an annual meeting to enable the company to work more closely with its distributors, share insights and action points, help the trade partners familiarise themselves with the company's goals and objectives for each year, and serve as a driver for mutual success.

"Our distributors are the backbone of Chivita|Hollandia (CHI Limited). Their relentless efforts in distributing our products, promoting our brands, and expanding our reach across the nation are truly commendable.

"As the bridge between us and our valued consumers, it is very important to reward their hard work and dedication for being an essential part of the Chivita|Hollandia (CHI Limited) family. Together, we will continue to deliver great products to our consumers which in turn will deliver value to them," he said.

Speaking at the conference, Hajiya Bilikisu Saida, Chief Executive Officer of Smabirm Nigeria Limited, who won the Outstanding Distributor of the Year in North 1 region, and got a reward of two million naira worth of Chivita|Hollandia (CHI Limited) products expressed delight at the company's recognition and stated that the awards served as a way to inspire distributors to do more and put in more effort, which in turn would help both the distributors and the company to grow.