Fusion of Creativity, ICT Has Potential for South African Economy

There's increasing interest in the contribution of the creative economy to growth and job creation in South Africa. But innovation research is still mostly focused on STEM sectors - science, technology, engineering, and mathematics, writes Jen Snowball for The Conversation. In November 2019, the South African Cultural Observatory partnered with a group of UK academics to track how creative firms employing graphic designers, filmmakers, music producers are using fusing creative skills with digital technologies to produce new products and services.

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