To kick-off the 2010 FIFA World Cup, the United Nations Development Programme (UNDP) Goodwill Ambassadors, Didier Drogba and Zinedine Zidane, launched an anti-poverty TV spot appealing for the world to live up to the challenge and join the team that will kick out poverty.
The multilingual public service announcement will be broadcast during the tournament in South Africa and aims to bolster efforts to meet the Millennium Development Goals (MDGs), eight internationally-agreed targets which aim to reduce poverty, hunger, maternal and child deaths, disease, inadequate shelter and gender inequality by 2015.
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