Nairobi — Mara, the Pan-African crypto exchange platform has today announced that Susan Younis has been named the new Chief Marketing Officer effective immediately.

In her new role, she will oversee end-to-end brand awareness, guide the marketing teams to develop strategy and lead Mara, into a digital finance and crypto market leader across Africa.

Younis joins Mara after a successful stint at Platoon, Apple's creative artist services division that nurtures and builds the careers of independent artists.

She oversaw marketing for their African music roster which included artists Ayra Starr, Asa, Simi, Spinall and Khaid. Born in Lagos, Susan schooled in the U.S. and the U.K.

Her first foray into the corporate world was in TV production for MTV US and MTV UK where she worked her way up to be a Senior Producer & Director and worked across Viacom's production slate.

She later worked for eight years in Nigeria and South Africa where she worked with corporations including Viacom Africa, Multichoice and NBC Universal in Pan-African senior roles.

She has also served as a Global Marketing Director role at Warner Music Group before joining Platoon.

"I am thrilled to be joining Mara at such a critical time of transformation for the crypto economy in Africa. The team are some of the most dynamic and forward-thinking executives in the business. I am honored to contribute my experience in leading our marketing efforts, as we grow across Africa," she commented.

"Susan brings a wealth of experience and rigour to this role, having spent her entire career building brands across the globe." Said Chi Nnadi, Co-founder & CEO, Mara." Her type of knowledge is exactly what our organization needs now to scale across the African market, and I am looking forward to the team's continued success under her leadership." Concluded Mr. Nnadi