Kenya: Twiga Foods Sacks 130 Sales Agents, Cites Poor Performance

13 June 2023
Capital FM (Nairobi)
By Kevin Rotich

Nairobi — Agri-tech firm Twiga Foods sacked 130 sales agents last month for what it attributed to poor performance, Business Daily reported, quoting the firm's Chief Executive Officer Peter Njonjo.

Njonjo said that the company will now engage with independent sales agents whose sales are looking up.

In October last year, Twiga contracted independent sales representatives after employees on contracts were terminated in November last year.

Twiga uses technology to distribute affordable farm produce such as bananas, onions, tomatoes, potatoes, mangoes, and cabbages to small businesses in city estates.

With operations in Uasin Gishu, Embu, Meru, Kirinyaga, Machakos, Nakuru, and Kiambu counties, the firm earlier said it served about 33,000 vendors every month.

Since its founding in 2014, Twiga has raised billions of shillings, including equity and loan deals, from international investors such as the International Finance Corporation.

Read the original article on Capital FM.

Tagged:
Copyright © 2023 Capital FM. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 400 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.