South African HIV/AIDS Serial Drama Helps Decrease Stigma and Improve Prevention Behaviors Among Youth

Author:
Health Communication Partnership
Publisher:
Health Communication Partnership
Publication Date:
27 June 2006
Tags:
Press and Media, South Africa, HIV-Aids and STDs, Arts, Culture and Entertainment, International Organizations and Africa

A new report from the Health Communication Partnership (HCP) demonstrates how a powerful television serial drama about young adults living in a rural South African town impacted by HIV/AIDS led to improved attitudes about HIV/AIDS, stigma, living openly and positively with HIV and faithfulness among its viewers.

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