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Nigeria:
Entertainers' Mega Endorsement Deals and What They Are Worth
Vanguard, 21 March 2014
A good number of Nigerian brands, especially in the telecommunications and banking sectors are now associating with creative personages in music and acting, to make their brands… Read more »
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Nigeria:
Brand Endorsement Allegedly Bars Nigerian Artistes From Working With Ambassadors of Rival Companies
Premium Times, 5 February 2014
When the wind of endorsement deal, especially by telecom companies, blew across the Nigerian entertainment industry in 2013, no one predicted the restriction on a working… Read more »
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Nigeria:
Top Earners in Nigerian Showbiz
Leadership, 19 January 2013
In time past, music and acting were seen more as passion rather than a profession. However today, it has gone beyond passion and has become not just a vocation but also a money… Read more »
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Nigeria:
Genevieve Nnaji Bags Juicy Etisalat Deal
Leadership, 29 January 2014
The darling star of Nollywood, Genevieve Nnaji is now the latest Etisalat Ambassador. Read more »
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Nigeria:
Endorsement Deals - a Status Symbol Among Nigerian Musicians
Leadership, 8 June 2013
According to Plato, "Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything". Music is… Read more »
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Nigeria:
Don Jazzy Becomes Loya Milk Ambassador
Leadership, 8 December 2012
Loyal Milk, a brand of Promasidor Nigeria Limited has made popular music producer, Don Jazzy its brand ambassador. Read more »
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Nigeria:
MTN Endorses Past Project Fame Winners, Iyanya, Chidinma, Praiz, Imike as Ambassadors
Premium Times, 25 May 2013
It is the season of brand endorsement for Nigerian musicians, with the telecom sector taking the lead. Etisalat had recently ditched its endorsement for actors to endorse a new set… Read more »
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Nigeria:
Wizkid Gets MTN Endorsement Deal
Premium Times, 28 May 2013
Award winning singer, Wizkid, has bagged an endorsement deal with telecom company, MTN. Read more »
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Nigeria:
Omawumi, Waje, Flavour, Others Get Glo Ambassador Deal
Premium Times, 7 May 2013
Telecoms company, Globacom Nigeria, recently unveiled a new set of "ambassadors" that will represent the company in publicity and advertising campaigns. Read more »
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Nigeria:
Waje On Glo Ambassador Deal - 'I'm Grateful to God'
Vanguard, 10 May 2013
This could be described as a double blessing for the sensational singer, Waje who was recently unvieled as one of the new Glo ambassadors, a mouth-watering deal that came up few… Read more »
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Nigeria:
Davido Unveiled as Face of MTN Pulse
Vanguard, 7 April 2012
Rising Hip-hop star Davido was last Wednesday unveiled as the new face of Pulse, a new value offering targeted at the youth sedment of its consumer market. Read more »