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African Development Bank (Abidjan)

Fashionomics: AfDB's Plan to Raise the Profile of African Fashion

Fashion runways all over the world all agree: African fabrics are inspiring more and more famous designers. The entire textile/clothing market in sub-Saharan Africa is already worth more than €31 billion and accounts for the second largest number of jobs, following agriculture. The African Development Bank (AfDB)'s Office of the Special Envoy on Gender has launched the Fashionomics ("the economy of fashion") an initiative which includes a B2B networking platform for connecting all the links in the fashion value chain (designers, suppliers, brokers, distributors, as well as investors) and a facility to lend the Bank's support to micro, small and medium-sized businesses (MPME) in the fashion and textile industry in Africa. Read more. Download report. More about AfDB in this BRIEFING



Photo: AfDB

A first in Africa: the creation of a B2B networking platform for all the links in the fashion value chain (designers, suppliers, brokers, distributors, as well as investors) and a place to share knowledge (data, tutorials, market opportunities, etc.) in the textile and fashion sector. The final objective: to help members of the industry develop and grow their plan/business. This website, presented on Tuesday, August 23, was named Fashionomics.

Photo: AfDB

"We are finalising the prototype [for the Fashionomics platform a B2B networking platform connecting all the links in the African fashion value chain] between now and the end of 2016. The platform will be operational in the first quarter of 2017 -- Emanuela Gregorio, gender specialist at the AfDB and key player in Fashionomics

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