Nivea Faces Backlash Over Skin-Lightening Cream Advert

A Nivea advert that features a black woman using the company's product with the tagline 'visibly lightens' has been branded "racist". The beauty brand is advertising its new Natural Fairness moisturizer to women living in Nigeria, Ghana, Cameroon and Senegal.



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Nivea faces backlash for racist ad for 'lighter skin'