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Arsenal to End Visit Rwanda Sponsorship After Eight Years

English Premier League club Arsenal has announced it would end its eight-year sponsorship deal with Visit Rwanda at the close of the 2025-26 season. They said that the partnership had "exceeded its original goals" of promoting tourism, conservation and Rwanda's sporting ambitions.

The "Visit Rwanda" sleeve patch put the country in front of millions of Premier League viewers each week, as part of the efforts to reposition as a premium conservation destination. The sleeve partnership began in 2018, and the current deal is valued at over $13.3 million per year.

The agreement had faced growing scrutiny amid escalating violence in eastern DR Congo, where Rwanda has been accused of backing M23 rebels. In February, DR Congo appealed to Arsenal, PSG and Bayern Munich, who are also sponsored by Visit Rwanda, to end their "blood-stained" deals amid a worsening humanitarian crisis in the country.

InFocus

Arsenal

Arsenal have carried the 'Visit Rwanda' logo on their kit since 2018

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