Go Metro App Provides Live Updates to South African Commuters

Publisher:
SmartMonkeyTV
Publication Date:
19 November 2014
Tags:
Southern Africa, Company News, ICT and Telecom, Urban Issues and Habitation

Kyle Lindeque, GoMetro talks about: what the app does for South African commuters; the problems of getting transport information from local government providers; the problems the app solves for commuters; using geo-location and socio-demographics to sell targeted advertising; and the number of people using the app and their frequency of using it.

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