Soap Opera for Social Change in South Africa
- Publisher:
- World Bank
- Publication Date:
- 15 May 2013
- Tags:
- Arts, Culture and Entertainment, Economy, Business and Finance, South Africa
Can soap operas educate TV audiences on personal finance issues? Researchers at the World Bank did the test: They integrated messages on personal finance into 2 episodes of South Africa's famous "Scandal!" soap opera. The results was stunning.
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